Being busy and having lots of work to do for clients has obvious benefits, but what are the drawbacks? In my line of work, there’s one big drawback…
You see, I’ve been so busy over the last 6 months that I have left myself no time to work on my own websites. No fresh content and few new incoming links has meant I’ve slipped a few places for various key phrases on Google. At this point in time, it’s a blessing in disguise - between the house move and several high-value contracts on the table I’m not in a great position to take any more on. However, if I wasn’t so busy I’d have cause for concern and this is something I’m now setting aside time to work on each week. Slipping from page 1 to page 2 for the phrase “web design” on Google.com led to a 70% reduction in traffic coming from Google.com for that phrase.
The lesson to be learnt here is that SEO is ongoing, and that resting on your laurels once you’ve achieved your target is a policy that will cause you problems in the medium to long-term.
June 25th, 2008 at 6:41 pm
Seo is not something you do for a few month and let it go, you need to constantly work on your seo including link building and content.
My seo firm stays strong on the first page of google for many keywords because we never stop creating content and updating.
July 8th, 2008 at 11:13 am
SEO is the thing to be constantly “backed-up”. Anyway you can catch quickly up the positions if moist of seo work has been done with just posting a few press releases and articles. That’s what I am personally doing. Many people think that seo can be magically fast and “guaranteed”. NO, it can’t and will never be. SEO is a long process work, including much of creativity and wisedom.
July 20th, 2008 at 12:35 am
I agree… staying on top in seo takes ongoing work and effort. Your post is a very useful and refreshingly honest reminder.
August 15th, 2008 at 4:46 pm
What effect does fresh content have on seo efforts? I thought fresh content was just for frequent crawling by the spiders.