I’m pleased to report that as of this afternoon I’ve officially joined EnTrip as a part-time website design and SEO consultant. My good friend Nick set up a prototype app to track his two-month holiday around the United States, and the interest it generated has inspired him to take the project further. He’s recruited two guys to work on a full-time basis and we’re all hoping that we can launch the site, albeit in preliminary form, within the next six months or so.

I’m certain that the site has potential but I’m also acutely aware that the vast majority of start-ups – both on and offline – don’t succeed. That’s not to say I’m pessimistic; at best it could prove a lucrative investment of my time and at worst it will provide an interesting learning experience.