Mathew Browne

Being busy and having lots of work to do for clients has obvious benefits, but what are the drawbacks? In my line of work, there’s one big drawback…

You see, I’ve been so busy over the last 6 months that I have left myself no time to work on my own websites. No fresh content and few new incoming links has meant I’ve slipped a few places for various key phrases on Google. At this point in time, it’s a blessing in disguise - between the house move and several high-value contracts on the table I’m not in a great position to take any more on. However, if I wasn’t so busy I’d have cause for concern and this is something I’m now setting aside time to work on each week. Slipping from page 1 to page 2 for the phrase “web design” on Google.com led to a 70% reduction in traffic coming from Google.com for that phrase.

The lesson to be learnt here is that SEO is ongoing, and that resting on your laurels once you’ve achieved your target is a policy that will cause you problems in the medium to long-term.