Olympic Logos That Aren’t Awful - London 2012 Organisers Take Note
Tuesday, June 5th, 2007London’s 2012 Olympics logo was unveiled yesterday, to almost universal derision. If you look at it you can see why.
It’s hideous enough as it is, without knowing that this logo cost £400,000 to produce (which many have labelled a flagrant ‘backhander’), and is supposed to appeal to young people. The young people of 1986, presumably. Compare to the original London 2012 logo, which I grew quite fond of.
Let’s have a look at how the other cities competing for the 2012 games fared with their logos.
How did we get it so wrong?!
The campaign to get rid of the new London 2012 logo is well underway, less than 24 hours after the unveiling, an online petition has gained nearly 10,000 signatures. I urge the 2012 Olympic committee to ask for their money back - all £400K of it - and seek out the designers of the following logos. These are how you do an Olympic logo properly.
Feel free to leave a comment below if you have any thoughts on the new London 2012 logo, or any other the suggestions I made above. I would be especially interested to hear from you if you like the new London 2012 logo, though I don’t anticipate many responses…
Latest News: According to the BBC, an animated version has been banned from British television because it may cause epileptic seizures.
Links
Online petition to change the London 2012 logo
Wolff-Olins - The “design” firm who brought you the London 2012 logo / atrocity